Covering the Huffington Post these last few months has been interesting and insightful. I’ve seen how the Huffington Post covers major events like the super bowl, handles “fake news”, uses alternative storytelling in mobile applications, and covers breaking news stories all in it’s unique blog style.
I enjoyed reading the Huffington Post articles in part because I am a part of the Huffington Post’s target audience, young urban liberals. The sarcastic headlines about the political endeavors of the new administration were especially appealing during such a divisive time. The Huffington Post is very relatable in that sense, and I think they know it. At the Huffington Post, people write for people. Because of it’s blog style, anyone can write for the Huffington Post and share their opinions. It does not shy away from its liberal biases. It embraces them. This characteristic leads to the many Facebook shares articles receive daily.
On Facebook, the Huffington Post was active by sharing articles frequently and incorporating live video into its feed. I thought that the Facebook Live video use was strategic and allowed for more interesting storytelling. Recently the Huffington Post had live video coverage of President Trump’s call to astronaut Peggy Whitson that was timely and interesting to watch. The coverage was followed by several option pieces related to the articles.
When it comes to breaking news, the Huffington Post was quick to publish stories on their main website, usually within the first few hours of a story breaking. These stories were then update continuously throughout the day with developing details as well as adding tweets featuring public response to the news story. I liked the tweets the Huffington Post added into the stories because they offered the reader more reader perspectives, they were relatable and served as evidence of the author’s opinion.
Funnily enough as I sat down to write this final news track, I checked the Huffington Post’s website to find that it was no longer the Huffington Post I had been tracking. Instead an updated version of the website boasts the sleeker, more youthful style of the new editor and the new name, HuffPost.
The Letter from the Editor lays out exactly why the Huffington Post needed to change, discussing the new mission of the website is to tell stories of people who haven’t been represented in the news media. The editor also asks the readers to contribute to the change, reminding the reader that they are the Huff Post’s greatest concern.
I think the Huff Post is headed in a good direction. Adapting to the times were living in as journalists and trying to be better addressing important issues. I’d still argue that the young urban liberal is the target audience, but who knows, maybe the Huff Post’s new chapter will usher in more diverse viewpoints. I also admire that these changes are being made without straying from the opinion driven writing of the original Huffington Post.
I will continue to read the HuffPost articles (most likely on Facebook) and am eager to see what this new chapter of HuffPost will look like.